My Amazing Online Robo-Shop

Greetings from the future!

I have traveled here at great expense, to share a small part of our advanced knowledge and technology with you.  For example, in my time, we enjoy vending and shopping from elaborate "cloud" malls.  These are places that do not exist in real-space, but where a multitude of wondrous and handcrafted items may be bought and sold.

However, as amazing as these cloud malls are, what makes them so useful are their robot caretakers.  These clever 'bots liberate the artisan from the drudgery of store maintenance and enable them to pursue their craft.  

So what kinds of services do the robot shop managers provide? I have listed several below. Set these up once and free yourself to do other more interesting things.

• Use statsy-clockbot to schedule your relistings. Set up all of your renewals a week or more in advance. You can pick the date and the time for optimal exposure.
• Send your Etsy shop's RSS to twitter. Look on the bottom left of your Etsy store front. There is a link for the RSS feed from your shop. Twitterfeed is an app that will convert this into a tweet automatically for you.
• Tweet your Facebook posts using the Facebook Twitter app. Everything that you post on your Facebook Fan Page will be automatically tweeted to your followers.
• Use Hootsuite or Tweetdeck to consolidate your social media accounts. You can selectively tweet or post to any of your accounts. You can also schedule your posts so that they are sent when your followers are most likely to be online.
• Use hashtags like #etsy and #handmade to catch the interest of 'tweeps' who might not be following you.
• Use Craftopolis' Edit Express. This tool lets you easily edit multiple listings at a time. So add text to titles and descriptions, and change prices to quickly set up sales and discounts.
• List your coupons on Etsycoupon.com. Its a clearinghouse for Etsy sellers to promote their coupons.

Read on for more tips and links to these tools.  http://www.squidoo.com/artsy-business

The Bulldozer's Guide to Selling on Etsy

A few weeks ago, an Etsy colleague made a remark about my approach to business. She said that I was always pushing pushing pushing, like a bulldozer, through obstacles and putting my Etsy shop out in front of people. She said that she was probably too shy to be that aggressively self-assertive.

Well.

At first I was sort of taken aback. Am I really that pushy? And apart from being rather attractive big yellow pieces of machinery, are bulldozers really all that pleasant to be around?

But I've decided to embrace it. Hell yeah, I'm a bulldozer. A big yellow bulldozing monster of an Etsy entrepreneur. Grr. Rawr. And what does a big yellow bulldozing monster of an Etsy entrepreneur do? She makes her own road and drives it.

So here are some notes and tips from the cab of the yellow monster truck on doing business on Etsy.

1. Etsy entrepreneurs are dead serious about business. They are not flirting and they are not fooling around. They have business plans and promotions and financial statements. They may be perfectly nice people, but make no mistake, they are thinking about how to build their business all of the time.

2. Whatever book you read on how to succeed on Etsy? About ten thousand other people have read the same book. When everyone is following the same rules, it only levels the playing field. To win, you have to do something exceptional.

3. You are already exceptional. You are an artist who is also an entrepreneur. That's a hell of a unique skill set. Conventional wisdom is you know, conventional and common. That's not for you. You're creative, by definition. Do things that work for you even if they're uncommon -- especially if they're uncommon.

Now go out there and create your own model of business. You don't have to be a bulldozer to move mountains. Even a drop of water is powerful. Look at the Grand Canyon.

.

Love Yourself First.

Treasury by ArtsiBitsi (also for ArtsiBitsi)

Do you know about Etsy Treasuries? They're a member curated gallery of handpicked items from Etsy member stores.  Each treasury features the best in a particular category, or the best example of a certain style of work.  Etsy sellers love to get featured in a treasury, for the distinction, and for the opportunity to have their work seen by a new audience.  Anyone with an Etsy account can make a treasury.

Now here's a little activity for you to try to see how this can work for a seller.  Click each of the two links below and note the differences and similarities in the results.  (Try substituting your shop name for ArtsiBitsi in each one.)

1. Treasuries featuring ArtsiBitsi: http://www.etsy.com/treasury/search/?search_query=ArtsiBitsi
2. Treasuries created by ArtsiBitsi: http://www.etsy.com/people/ArtsiBitsi/treasury

   Lend yourself to others, but give yourself to yourself.  ~Michel de Montaigne  

Sometimes I make treasuries for fun.  I like the challenge of filling up a treasury with a particular color, or difficult to find item.  Sometimes I make treasuries especially to feature members of one of my teams.

And sometimes I make treasuries just to promote myself.

   Make the most of yourself, for that is all there is of you.  ~Ralph Waldo Emerson  

Here's how it would work.  Say for example, I have a new item in my store, like a new zombie or alien design.  To promote it, I do the traditional things like post about it on my Facebook, twitter, and Flickr.  But sometimes I also build a treasury around it.

To make my promotional treasury, I put in one item from my own store, but fill it out with other sellers who are doing something similar.  Making robot paintings or robot t-shirts, for example.  This is really fun.  There are some really amazingly talented people with stores on Etsy.

After I build and publish the treasury, I contact each of the sellers and give them the link.  Now they are happy because they are in a treasury, and they look at all of the items.  They might even see one or two things that they really like -- this being a treasury of zombies or whatever.  Hopefully they also tell their Facebook Fans and Tweeps about being featured.  And these people look at my treasury too.

   If I am not for myself, who will be?  ~Pirke Avoth  

In the end, a few more people see my new design than would have seen it otherwise.  And fifteen other sellers get a little more exposure than they would have gotten otherwise.

Is it such a terrible thing?  To love yourself first, so that others can love you too?

   Put your future in good hands - your own.  ~Author Unknown  

We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous?  Actually, who are you not to be?  You are a child of God.  Your playing small does not serve the world.   ~Marianne Williamson, 1992 (commonly misattributed to Nelson Mandela)

Bits is Back!

Wow.  December was a crazy month.  First, things got very frantic with my "day job" at Ohio State, trying to wrap up the quarter.  There was a ton of papers and exams to score and final grades to calculate.  I also had custom orders and shows to sew for.  Then, hubby and I went on the Big Safari to Africa, which meant dropping off the grid entirely for two weeks.  Our heads got empty and then got filled up again with all of the interesting sites and experiences that Africa has to offer.  

Finally, there was that little issue of Christmas with the presents, and that craziness of all family gatherings that feature wine, hyped up kids and too many cookies.  

Now it is quiet.  I am just starting to get ahead of the massive amounts of laundry and clutter that accumulated while I was off doing other things.  And I am getting back to my sewing.

Yesterday, I spent the entire day on Artsibitsi business.   I made six new Monster Minis, which was fun.  I had forgotten how much I like sewing those little faces.

And I also started two new online shops at Artfire and 1000Markets. Both sites appear to be trying to compete with Etsy, which is fine with me.  I am all about free markets, but it might be kind of late in the game. Like Etsy, they are offering free stores.  Artfire is also offering no fees on all sales.  I'm not sure what their business model is, or how they expect to make any money.

At this point, both sites seem to be encouraging community building, featuring blogs for the artists, right on their store page.  But both are also in trial mode so I expect bugs and new features to appear regularly.  Artfire seems to be the more aggressive of the two, claiming to be able to respond to market needs (for features like Google Analytics) within hours.  On the other hand, I started my store on 1000Markets last night and it still has not been "approved", whatever that means.  

Anyway, any new distribution channel is worth exploring to see if there is any value in them. Especially since the cost is basically just my time.  Check my stores and let me know what you think.  http://www.artfire.com/modules.php?name=Shop&seller_id=16106  and artsibitsi.1000markets.com/

What's the magic number?

A couple weeks ago, I wrote that I thought that I had cracked the code
on Etsy listings when I started listing my Monster Bags under Geekery
instead of Purses. That strategy is still working decently. I've had
more online sales in the past month than I had in the previous three
months. That's going well -- knock on wood -- and makes me more
committed to online sales channel.

But I've noticed something else that is perplexing. As a part of my
quest for enlightenment, I've been reading Etsy's Storque articles for
ideas on how to do a better job with my online store. JJM Finance has
written several (probably self-serving) articles about using hearts
and views to project sales
(http://www.etsy.com/storque/how-to/the-numbers-game-ratios-and-your-shops-popularity-2146/)

So, I've been checking my hearts and views pretty often, using this
Heart-o-matic tool:
http://www.craftcult.com/heartsitems.php?userid=artsibitsi&submit=Submit.
JJM Finance says that I should be looking at the ratio of hearts to
views. There's a golden proportion that will let me know when I'm
about to have a sale. For example, he says that for his shop, "my
heart-to-sale ratio has consistently been around 3".

After spending a good 45 minutes pulling down data and wrestling with
it in a spreadsheet, I have this. 

Over the last five months, my
hearts-to-sale ratio has averaged about 4.65. The low point was in
September where I had 20 hearts and only one sale. But that was
rapidly followed by a few weeks where my ratio was really good, like 2
hearts per sale. And now for the last month or so, it's been closer
to 4 or 5 hearts per sale.

:-)

A year in monsters

We now return you to your program...

Sorry about that.  I don't know how that other political post snuck in here.  Seems like those guys have infected the entire country with their feuding.  Hopefully it will be over soon and we can get back to the important stuff... like sewing!

So, in the last two weeks, I have gotten completely sidetracked by other projects and have not even touched my sewing machine.  It is a deplorable state of affairs.  But I have some good news.

1) This is small and personal in nature, but the bag that I made for my conference worked out very well.  I'm still using it, in fact.  I love the brown/black/red color combination and the more professional feeling of the sueded microfiber and the top stitching.  It's so easy to drop stuff into and the tab with the pin never gets in my way, like the bigger flaps do.  It's a little large for everyday, but at the conference it was a little small.  I could just fit my program and my swag in there.  

2)  On a more professional note, the Open Door Art Studio selected me as one of their featured artists.  (http://www.opendoorartstudio.org/artwork.htm) I am ridiculously pleased about this.  It's so validating, especially when my sales are still not exactly overwhelming.

3) I had a wonderful "mutual admiration society" type conversation with Courtney at the Open Door Art Studio.  It turns out that her application for the Tiny Canary show was accepted. (http://www.tinycanary.com/)

Since I'm new to the crafting business, I didn't appreciate how exclusive this show is.  But several of my fellow etsians over at the Columbus Street Team were pretty bummed about not getting in.  So, I'm thrilled for Courtney, and for the ODAS, who do such great work.  And Courtney let me know that, as a featured artist, my Monster Bags were a critical part of her application.  

It is so helpful to talk to Courtney and get advice and feedback about the Monster Bags.  Etsy can feel pretty isolated.  People buy things (or don't) and often I never hear what they liked (or didn't).  I'm collecting "hearts" and "views" but I don't know why, or how to convert them to sales.

On the other hand, Courtney sees people face to face and watches how they interact with the art.  She says that the Monster Bags are very compelling from a distance -- people come directly to them.  And people like them up close too.  But that the price tag is offputting.  This is a pervasive problem: people want to spend Walmart $$ on handmade goods.  Courtney thinks that the price point is good though and we should stick it out.

Anyway.  Courtney wanted me to know that she needs a lot more Monster Bags for the Tiny Canary show.  And the North Market show.  And the Grandview Gallery Hop.  (whee!)  This is such a great partnership for me.  I get a lot of exposure and it costs me very little.  I like to think that it helps the good people at the Open Door Art Studio too.  So there will definitely be a lot more sewing happening in the ArtsiBitsi Studio over the next few weeks. 

Watch this space.

A Bag for Me

I was out of town for a few days last week, and then classes started back up, so I've been doing less work on my Etsy store lately. Sales are still trickling in though, so I'm okay with that. As soon as I get a chance I'll list some more bags and try to amp up for a "seasonal rush". (fingers crossed) But not just yet. I'm going out of town again this week. 

I found outduring my last trip that the Momma/Baby all-in-one bag is not good fortravel with the laptop. The weight of the computer puts stress on all the wrong points, and it turns out that carrying a laptop backpack style is not as easy as I hoped it would be. So for this trip, I'm going back to my usual laptop bag.

But I can not prepare for travel and/or meeting new people without creating a SOME new purse for the occasion. This trip is for a professional conference, so I wanted a bag that is a little less distracting than my usual. I also wanted something bigger than my usual, so that I can carry a bunch of extra papers and maybe even a water bottle.

So here's what I came up with.  The shape is nothing special (ah well). It's just a basic 12x11 rectangular sleeve. But then it gets more interesting. First, it's reversible. 

One side is black denim, very plain. I'm planning to use this side for 1" buttons and ribbons and other embellishments on-the-fly.

The other side is a patchwork of different colored microsuede --which turned out pretty nice. I love the microsuede to start with, and then topstitching all the seams makes it look even cooler.

The top is open so I can drop things in and take things out easily. The strap is adjustable so that I can wear it over my shoulder or across my chest, as the case may be. I needed some way to keep it from gapping open, so I made a minimal flap (also reversible) and put a pin on it for weight.

I took it to school with me to day for a trial run and it seemed to be fine for ordinary day use. I'll report back on how it survived a field test to the Grace Hopper Conference in Keystone, CO.
(www.gracehopper.org)

:-)

Is a Trade the Same as a Sale?

Last week was a (relatively) busy week for me, -- as I "sold" three purses. 

Well, let me qualify that.  I traded three purses for five pairs of earrings and a wire sculpture jewelry hanger.  All of which are very cool, and I'm really pleased with my "purchases".  

  

It was a fairly painless process.  Generally I'm a bad haggler, but I have to admit, trading with Etsians seems very civilized and respectful.  Each of the trades did require a lot of negotiation and time.  There were several messages with the other person, to agree on a price for the items being transacted.  In one case, I sewed a custom bag in exchange for a custom set of earrings.  This customization step meant even more messages as we compared fabric swatches and pieces of glass.  But it was all very pleasant and inoffensive.

I still have anxiety about customer satisfaction.  I try to take accurate, yet flattering photographs of my bags.  I worry though, that a customer will have a misconception about the style, or the size or the color.  Something that I didn't document well enough.  It's like Christmas morning -- with a roomful of strangers.  I am hoping for an expression of pleasure, and fearing the expression of disappointment.  

It's easier, I think, to sell something in a bricks and mortar store.  At least then the customer gets to touch the fabric, test the seams and feel some security about an item's construction.  Perhaps this is my hang-up anyway.

But at the end of the week, I feel ambivalent.  I don't feel like the trades were real sales, even though I feel like the stuff I got was really purchased.

I think that this is because money is the only objective measure that we have for value anymore.  Hundreds of years ago, a person could feel comfortable trading 24 chickens for one hog, or paying eight cows for a dowry.  Nowadays, though, we only have currency.  How valuable is a doctor's time?  Oh, its worth about $60-$100 an hour.  How valuable is a waitress' time?  Usually between $10 and $15 an hour.  Thus we conclude, a doctors time is ten times more valuable than a waitress'.

But in a barter society, these valuations are not so straightforward.  How much is a purse worth?  Two or three pairs of earrings?  What kind of earrings are those?  When is a bag worth two pair of earrings and when is it worth three?  Does it depend on the bag, or the earrings?  Ugh, I just can't do this math.

In many ways, a trade is the same as a sale.  There is an exchange of good and services.  And I get pleasure from knowing that someone in NJ, or CA, or FL is using and enjoying an ArtsiBitsi bag.  But in some important ways, a sale is better (if only a little) than a trade. 

PLACEMENT, PRODUCT, PERAMBULATIONS

Yesterday was a day full of advice for me. 

 

First, the wonderful women of Columbus Team Etsy gave me some good feedback and encouragement on my All-in-one Purse Experiment.  Lenny made a great point about how difficult the transition between the Conjoined and the Separate forms might be.  A couple people mentioned that it might be a good design for mothers.  Initially I thought that they were thinking of the Momma bag as a diaper bag, but I now realize that you can be a busy mother long after the diaper phase of childhood.  Doh!

 

Then I stumbled on a Shop Critique lab on the Etsy site.  The admin was HeyMichelle, who is an Etsy employee that helps with site and business issues.  Over three hours she reviewed about eight shops in great detail.  (the technology was very cool.. with streaming video and audio)  There were some fine shops and some really simple shops.  It was a very interesting lab.  HeyMichelle didn't get to ArtsiBitsi until about 11:30 pm, which is about an hour after I usually go to bed at night.  I was still awake and alert, so that's a good indicator of how interesting the discussion was. 

 

Anyway, she said a lot of very nice things about my banner, my writing, my products, my photographs... I was beginning to think that there wasn't going to be anything for me to fix!  Finally she said that I might want to think about focusing my product line a little more.  She suggested that I find a theme and stick with it.

 

Oh lordy.. talk about the story of my life.  I said, 'heymichelle, it would be easier if you would just tell me what my theme is'.  Apparently finding my life's purpose was not going to be a part of the lab though.

 

So, I now have some ideas of things to do.  I want to make a completely new All-in-one bag system, with pretty ties instead of clips.  With an improved docking system for Baby.  With more ways to configure Momma, as a slouch bag and as a portfolio!  I want to find my theme too.

 

But for now, I've got to go pack for Hubby's and my long weekend to the Smoky Mountains.  (I'll be field testing the all-in-one.)  We're staying in a cute little B&B, without internet access.  So all things Etsy must go on a shelf for now.  I'll pick up the sewing again on Wednesday, Sept 3rd!

 

See you then.

:-)