You're the boss of me.

Have you seen my custom bag listings yet?  These are becoming my most popular item.

People love being the boss of me -- designing their own, one-of-a-kind, messenger and laptop bag.

Customer get to pick everything, from the color of the bag to design on the patch.

Check out some of these recent personalized designs.

Cthulhu in custom colors	B9 Robot in custom colors
Torchwood	Sketch for a custom owl design
For a singer (color/layout check)	Sugar Glider (color/layout check)

My Amazing Online Robo-Shop

Greetings from the future!

I have traveled here at great expense, to share a small part of our advanced knowledge and technology with you.  For example, in my time, we enjoy vending and shopping from elaborate "cloud" malls.  These are places that do not exist in real-space, but where a multitude of wondrous and handcrafted items may be bought and sold.

However, as amazing as these cloud malls are, what makes them so useful are their robot caretakers.  These clever 'bots liberate the artisan from the drudgery of store maintenance and enable them to pursue their craft.  

So what kinds of services do the robot shop managers provide? I have listed several below. Set these up once and free yourself to do other more interesting things.

• Use statsy-clockbot to schedule your relistings. Set up all of your renewals a week or more in advance. You can pick the date and the time for optimal exposure.
• Send your Etsy shop's RSS to twitter. Look on the bottom left of your Etsy store front. There is a link for the RSS feed from your shop. Twitterfeed is an app that will convert this into a tweet automatically for you.
• Tweet your Facebook posts using the Facebook Twitter app. Everything that you post on your Facebook Fan Page will be automatically tweeted to your followers.
• Use Hootsuite or Tweetdeck to consolidate your social media accounts. You can selectively tweet or post to any of your accounts. You can also schedule your posts so that they are sent when your followers are most likely to be online.
• Use hashtags like #etsy and #handmade to catch the interest of 'tweeps' who might not be following you.
• Use Craftopolis' Edit Express. This tool lets you easily edit multiple listings at a time. So add text to titles and descriptions, and change prices to quickly set up sales and discounts.
• List your coupons on Etsycoupon.com. Its a clearinghouse for Etsy sellers to promote their coupons.

Read on for more tips and links to these tools.  http://www.squidoo.com/artsy-business

The Bulldozer's Guide to Selling on Etsy

A few weeks ago, an Etsy colleague made a remark about my approach to business. She said that I was always pushing pushing pushing, like a bulldozer, through obstacles and putting my Etsy shop out in front of people. She said that she was probably too shy to be that aggressively self-assertive.

Well.

At first I was sort of taken aback. Am I really that pushy? And apart from being rather attractive big yellow pieces of machinery, are bulldozers really all that pleasant to be around?

But I've decided to embrace it. Hell yeah, I'm a bulldozer. A big yellow bulldozing monster of an Etsy entrepreneur. Grr. Rawr. And what does a big yellow bulldozing monster of an Etsy entrepreneur do? She makes her own road and drives it.

So here are some notes and tips from the cab of the yellow monster truck on doing business on Etsy.

1. Etsy entrepreneurs are dead serious about business. They are not flirting and they are not fooling around. They have business plans and promotions and financial statements. They may be perfectly nice people, but make no mistake, they are thinking about how to build their business all of the time.

2. Whatever book you read on how to succeed on Etsy? About ten thousand other people have read the same book. When everyone is following the same rules, it only levels the playing field. To win, you have to do something exceptional.

3. You are already exceptional. You are an artist who is also an entrepreneur. That's a hell of a unique skill set. Conventional wisdom is you know, conventional and common. That's not for you. You're creative, by definition. Do things that work for you even if they're uncommon -- especially if they're uncommon.

Now go out there and create your own model of business. You don't have to be a bulldozer to move mountains. Even a drop of water is powerful. Look at the Grand Canyon.

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The Latest and Greatest

Love Yourself First.

Treasury by ArtsiBitsi (also for ArtsiBitsi)

Do you know about Etsy Treasuries? They're a member curated gallery of handpicked items from Etsy member stores.  Each treasury features the best in a particular category, or the best example of a certain style of work.  Etsy sellers love to get featured in a treasury, for the distinction, and for the opportunity to have their work seen by a new audience.  Anyone with an Etsy account can make a treasury.

Now here's a little activity for you to try to see how this can work for a seller.  Click each of the two links below and note the differences and similarities in the results.  (Try substituting your shop name for ArtsiBitsi in each one.)

1. Treasuries featuring ArtsiBitsi: http://www.etsy.com/treasury/search/?search_query=ArtsiBitsi
2. Treasuries created by ArtsiBitsi: http://www.etsy.com/people/ArtsiBitsi/treasury

   Lend yourself to others, but give yourself to yourself.  ~Michel de Montaigne  

Sometimes I make treasuries for fun.  I like the challenge of filling up a treasury with a particular color, or difficult to find item.  Sometimes I make treasuries especially to feature members of one of my teams.

And sometimes I make treasuries just to promote myself.

   Make the most of yourself, for that is all there is of you.  ~Ralph Waldo Emerson  

Here's how it would work.  Say for example, I have a new item in my store, like a new zombie or alien design.  To promote it, I do the traditional things like post about it on my Facebook, twitter, and Flickr.  But sometimes I also build a treasury around it.

To make my promotional treasury, I put in one item from my own store, but fill it out with other sellers who are doing something similar.  Making robot paintings or robot t-shirts, for example.  This is really fun.  There are some really amazingly talented people with stores on Etsy.

After I build and publish the treasury, I contact each of the sellers and give them the link.  Now they are happy because they are in a treasury, and they look at all of the items.  They might even see one or two things that they really like -- this being a treasury of zombies or whatever.  Hopefully they also tell their Facebook Fans and Tweeps about being featured.  And these people look at my treasury too.

   If I am not for myself, who will be?  ~Pirke Avoth  

In the end, a few more people see my new design than would have seen it otherwise.  And fifteen other sellers get a little more exposure than they would have gotten otherwise.

Is it such a terrible thing?  To love yourself first, so that others can love you too?

   Put your future in good hands - your own.  ~Author Unknown  

We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous?  Actually, who are you not to be?  You are a child of God.  Your playing small does not serve the world.   ~Marianne Williamson, 1992 (commonly misattributed to Nelson Mandela)

Whats in a Name?

Shakespeare famously said: "What's in a name? That which we call a rose By any other name would smell as sweet." Romeo and Juliet (II, ii, 1-2)


But is that true?  We spend a lot of time naming things.  We name our pets and our children.  And then we give pet names to each other.  We name our cars and we name our discoveries.  We must think that names are important.  Or maybe we think that when we name something, we own it.  (My Dear, My Sweetheart, My Pookilicious?)


So important, so fraught is this naming business, I was nearly paralyzed when it came time to pick a name for my Etsy store.  And then, just to add to my general baseline anxiety, when you start an account on Etsy, the registration page tells you that you should pick a good name, BECAUSE YOU WILL NOT BE ABLE TO CHANGE IT LATER.


This is a terrible thing to tell a brand new entrepreneur.  Back in those days, I thought that I would be selling paintings on Etsy.  Maybe purses.  No, watercolors.  Or backpacks.  Or appliquéd patches. Or earrings.  I honestly had no idea what would sell.  I could see that people were selling all of these things, but I didn't know why, or how they had found their market.  My plan was to test a few items in each category until I found something that buyers liked.   

So, back to the name.  Here were my general requirements

• It needed to be nonspecific enough to accommodate whatever artsy-craftsy thing I ended up making that people would buy.
• It needed to be memorable.
• It needed to be easy to search for.

So, because I couldn't be sure of what my final product would be, I decide to make my business name about me.  Bitsi has been my parents' nickname for me since I was a baby.  (Yes, they spelled it with an 'i' on the end.  My mother spells a lot of things with an 'i' on the end.)  So my artsy alter-ego would be named Bitsi too.  And sometimes just Bits, like when Bitsi sounded too-twee to me.


After deciding on Bitsi as an element of the name, I decided to distinguish myself a little by sticking the Artsi prefix on, too.  (as if there was going to be a lot of confusion about which "Bitsi" I was.) But I particularly liked the lyrical sound of it: "Artsee Bitsee dot Etsee dot com".  And for a while, I dithered on whether to spell it ArtsyBitsy.etsy.com, with 'y's, to make the rhyme more obvious.


Well, you know how it turned out.  I decided to leave Bitsi with an 'i', and then  Artsi had to also have an 'i' too.  And that choice has made it a little easier to find me online.  And eventually even Google stopped asking me "Did you mean Artsy Bitsy?"


What's in a name? I'm still not sure. Would I be doing better if my store name matched my products?  Or would I start to feel limited by a shop name like "Monsters R Us"?  


What have you named lately?

The Tao of Rawr

Way back in the summer of 2008, I started making Happy Monster backpacks in my spare room at the back of my house.  I thought that they were funny and useful and I hoped that some other people might like them too.  I sold my first Monster, Millicent to a college girl in San Francisco that July.  Many more sales followed.  People bought Monster Backpacks for their children!  I never imagined I would have kids for customers.  By fall, I had added mini-Monster pouches to my inventory.  


By the end of the year, I was exclusively selling monster-y items. I would say that was the point when Monsters officially took over my life.

As ArtsiBitsi has grown, I've become a better craftsman, a better photographer, and a better business person.  For the first time, I feel like I'm really using my MBA.  I've also gotten to meet hundreds (maybe thousands) of talented artists and cool people in the arts and crafts business.  


I owe it all to the Monsters.

So now I am a disciple of the Way of the Monster, also known as the Tao of Rawr.  If you would like to learn more about the Tao of Rawr, here are a few of the key principles.

1. Each of us has an inner Monster aspect.
2. Our Monster came from the Great Monster, and it leads us towards reunion with the Great Monster.
3. Every Monster is distinct.  My Monster does not look like yours.  
4. The Monster is the Monster. We do not judge our Monster.

Bringing Awesome to Weirdos Everywhere

Robot Messenger Bag by ArtsiBitsi

Recently I was asked to explain why I sell almost exclusively online, through Etsy, rather than through gift shops and bricks-and-mortar stores.  Aren't most people more comfortable shopping in person, where they can pick up and examine an item before deciding to buy it?  What kind of person would buy a backpack or messenger bag online -- solely from pictures?

I can relate.  I would never buy an avocado online.  And fortunately I don't have to, because there are lots of supermarkets that sell avocados.  I can squish as many real avocados as I like before deciding which one I want to buy.  (I don't really squish the avocados -- I'm just saying, I could.)

But suppose I am a weirdo from Smallville, Kansas and I want a sweet skull backpack or cthulhu messenger bag.  My local Walmart doesn't carry them and neither does the mall.  Shopping online is the best solution for a quirky non-conformist like me.

So my online shop is like a beacon and gathering place for fellow nerds, geeks, oddballs and weirdos worldwide.  Through the power of the interwebs, I am able to connect with cool people across the pond and down under.  

I Cthulhu, Do You?

As a fan of classic horror and a great reader in high school, I enjoyed stories by Poe, Shelley, Bram Stoker and Lovecraft.  I loved stories about robots and alien landscapes.  Probably I empathized more with the creatures in these tales than with the heroes who were trying to slay them.  For sure, I thought of myself as a stranger in a strange land -- awkward and full of strange impulses and appetites that I didn't understand.  

Now that I'm more grown up, maybe I can be friends with the monsters that live inside my head.  Or at least I can channel them into more productive directions.  I can take what is dark, and make light of it.

One of the monsters that I am finding very interesting right now is the Cthulhu.  

It's commonly pronounced kə-THOO-loo now, but this high priest of the Great Old Ones has had many names throughout time. Cthulhu are said to evoke abject terror in all who have the misfortune to encounter them.  According to HP Lovecraft, their appearance "yielded simultaneous pictures of an octopus, a dragon, and a human caricature.... A pulpy, tentacled head surmounted a grotesque scaly body with rudimentary wings."  Sounds charming, right?

But like most monsters, Cthulhu have power.  The Great Old Ones are telepathic and "knew all that was occurring in the universe".  They ruled the earth before humans, but now they sleep, waiting to be awakened and dreaming of "new ways to shout and kill and revel and enjoy themselves, and all the earth would flame with a holocaust of ecstasy and freedom."  Perhaps they still visit us, "moulding [our] dreams". 

All of this gives me very pleasant shivers.